October 2016 Moodboard
Every month during this fall and winter season, we’re releasing a new design and accompanying moodboard. This approach is new for us; we’re forging a new path in the fashion industry with this method.
Last month we released the ‘Take Flight’ Moto Jackets in cream and black as the first debut of our new concept. For October, we were inspired by vivid, rich colors and unique textures. We searched for the perfect combination of each that caught our eye.
Crimson and Concrete
Our color story for this October collection is crimson and concrete.
Crimson is a warm and positive color associated with strong, powerful energy. Historically, the color has been associated with nobility during the latter part of the Middle Ages throughout Europe. Crimson’s brazen hue drew us in and inspired us so much that we wanted to create a Bomber Jacket with it!
Because the city of San Francisco is a heavy influence for our brand, the color concrete truly stood out. The grey tinge of the city sidewalks to the rolling fog over the Golden Gate Bridge will forever remind us of the city we love so much - San Francisco.
Knit Bomber Jacket
The knit texture of this new style gives the perpetually classic Bomber Jacket a new, refreshed look. It can be a cozy and casual for the chilly Bay Area weather or can be dressed up for a night out on the town with a pair of heels or booties.
Photo credit listed in order here (Butterflies, Golden Gate Bridge, AnOther Magazine, Akiko Ikeuchi Knotted Thread-Red art, Swirl by James Nares, Hyogo, Japan by Tadao Ando, Transamerica Pyramid, Golden Gate Bridge, San Francisco city, concrete)
This love affair I have with SF is the real deal.
I've lived in many places including NYC, Washington State and as far away as Granada Spain. There is no doubt that my heart has always been in San Francisco. The angle of the sun, the familiar smells and sights all resonate with me. I can remember my childhood in Marin, my wedding in the Presidio of San Francisco and raising my children in Marin. My love for the SF Bay Area is palpable and is present in every aspect of my life.
You will find the J'Amy Tarr 'Design Studio' in downtown Mill Valley, just above Balboa Cafe and nestled underneath the redwood trees and Mount Tamalpais. Dubbed a 'modern-day atelier' - J'Amy Tarr creates new designs in her studio and meets her clients for personal fittings.
Join us at our fall trunk show on October 13 - 14 where you can shop J'Amy's full collection and ask her styling questions all while getting a personalized fitting.
J'Amy Tarr designs, sews as well as meets with customers in this newly refreshed space. The studio is half storefront, dedicated to fittings and retail, and half workspace, which is open to view behind the scenes design development. This unique experience gives each visitor a glimpse into the life of a fashion designer.
The full J'Amy Tarr collection is housed in the Design Studio, giving you a breadth of selection that's unavailable anywhere else.
Come visit us and see for yourself.
We can't wait to see you!