About J'Amy Tarr

The Perfect San Francisco Jacket

San Francisco Bay Area native, J’Amy Tarr imbues her signature outerwear collection with over two decades of fashion industry experience. A Levi’s alum who honed her craft while working under American sportswear icon Michael Kors, Tarr holds double Masters of Fine Art degrees in fashion design and textile design from the Academy of Art in San Francisco. 

J'Amy won an International Design Award in Korea in 2003, the same year she moved to NYC to pursue a career in fashion design. Launching her own namesake label in 2011, J'Amy designed luxurious, chic, and timeless outerwear pieces for today's woman. J’Amy’s spotlight on high-end, consciously crafted outerwear has gained her praise by local and national publications and positioned her as a go-to expert in the outerwear category. Her pieces have been featured in Marin Magazine, The SF Chronicle, Silicon Valley Magazine, NY Post, San Francisco Magazine and many more. J'Amy's designs have accrued an impressive list of dedicated followers including the San Francisco Bay Area's social set, prominent SF bloggers and beyond.


Above: with Diane von Furstenberg