About J'Amy Tarr


Inspired by San Francisco, J’Amy Tarr Outerwear garments merge classic California elegance and easy wearability for a signature aesthetic rooted in Bay Area sensibilities but ready to travel far beyond.

A Bay Area native, J’Amy designs her signature collection with both the area’s inhabitants and its ever-changing climates in mind. The result is midweight outerwear poised to meet varying temperatures and needs. With impeccable tailoring techniques and fabrics, J’Amy Tarr redefines outerwear with a refreshed perspective that takes special care to highlight and enhance feminine silhouettes.


We are committed to carefully managing the effect our clothing has on the world around us through local production, premium construction and a longevity-focused approach to luxury design.

Each garment is intentionally crafted with a keen attention to detail from the design stage right down to the final seam. We design collections that surpass trends and the turnover associated with them, while our expert quality control process ensures a garment that’s capable of carrying on with your closet over time.

As supporters of local businesses and the made in the USA ethos, J’Amy Tarr Outerwear is proud to work directly with producers based in San Francisco for all of its outerwear garments.


Born and raised in the San Francisco Bay Area, J’Amy Tarr imbues her signature outerwear collection with over two decades of fashion industry experience. A Levi’s alum who honed her craft while working under American sportswear icon Michael Kors, Tarr holds double Masters of Fine Art degrees in fashion design and textile design from the Academy of Art in San Francisco.

Through the launch and production of her full collection in 2012, J’Amy discovered her true passion lay in a love for outerwear and the power of the midweight coat or jacket to anchor an outfit quite unlike any other piece. She’d soon shifted her focus to concentrate on this single category, with her first outerwear collection debuting in 2013.

Sold online and in highly curated boutiques up and down the West Coast, J’Amy’s spotlight on high-end, consciously crafted outerwear has gained her praise by local and national publications and positioned her as a go-to expert in the outerwear category.


J’Amy Tarr Outerwear is luxury on a local scale.

We rely on premium materials and a high-touch process that starts with personally handling each garment and ends with the availability of studio fittings and an in-home White Glove Service for clients seeking the J’Amy Tarr experience on demand.

With every step, we’re aiming to make purchasing a high-end, consciously crafted item a personal experience and bring personality back to act of buying fashion.